I introduced a friend of mine into IaMP and PoFV, and he actually picked the games up with interest, but the whole fandom and character thing didn't quite kick in. I'm the only Touhou player that actually bothers with the normal games I know of in Austria. If I google it up in my country I only get a few links about IOSYS and SWR/Soku. Sigh.
That's not related to my country but what I encountered quite a few times was strict denial towards Touhou. Even some of the biggest japanophiles I've ever seen expressed their, what I'd almost call disgust, for it. I've been asked "What's the name of that girl I wanna look up more'" or '"Who's that girl in your avatar" strangely often only to get a 'Ugh nevermind.' response once I told them it's from Touhou. There seems to be something about that term that scares people off who don't even know what the hell it is.