Let's see...
Nue Houjuu - the Boogeyman. Is it hiding under your bed ? Is it watching you from your closet ? Is it just right behind the door ? What does it even looks like ?! Well, definitely looks like your worst nightmare. The formless terror that scares all children. Seems like Nue just wants to have fun with this power.
Aya Shameimaru - chain letters. A curious short story that ends in brutal fashion, stating that you'll meet that same brutal ending if you dn't forward this story to a certain number of people. Miss X thought this was a joke and ignored it, then she died horribly. Is it true or false ? Well, it's your call ... you better spread on the word, though. Aya saw new opportunities to spread her "newspaper" with this urban legend and fully intend to scare people into buying her "newspaper" with this. Oh by the way, did you hear about what happens when you don't read bunbunmaru ?
Murasa Minamitsu - the flying dutchman. A legendary ghost ship that brings great misfortune to those who encounters it. It's captain and crew are condemned to sail the seas forever, except this time the ship is flying. Some say that only a maiden's pure love can break it's curse, which won't be really convenient for Murasa ... unless that's why she picked this urban legend :V
Hatate Himekaidou - ghost pictures. Don't you hate it when you take a photo and some dude who's been dead for a while photobomb you ? Well, it's still a harmless ghost though, but hey, you might get a family picture with your great grandpa, how awesome is that ?! Hatate had to come with a way to counter Aya's shady strategy. Nothing special, but the village kids must enjoy this kind of thriller.